Our goal is for each customer to be satisfied with their publication. In order to ensure this satisfaction, we want to provide as much information to our customers as possible. The information and tips that follow are meant to enable the printing process to go as smoothly as possible. If you understand our requirements then problems can be avoided before they cause a delay in printing. If you still have questions or concerns that this material does not cover feel free to contact us for further information.


Recent versions of web browsers allow you to upload files by FTP relatively easily. You may need to upgrade your browser in order to use it to FTP your feed.
To upload via FTP within your browser:
1. Open a browser window.
2. Type ftp.pulaskiweb.com into the address bar and click Enter.
3. You will be prompted to enter your FTP username and password. Enter this information and log on.

You will probably see a blank window. However, you will be connected to the FTP server. Now simply drag and drop your feed into the browser window, and wait for the file to transfer. Once you have sent your file, the icon for the file will appear in the Internet Explorer window. The file is now uploaded.

To upload via FTP with an FTP program
o use this method, you will need to have an FTP program, also known as an FTP client, installed on your computer. If you do not already have an FTP client, you can download one from the web. The following FTP clients are free to try. (Depending on your usage, you may have to pay for these programs after your
trial runs out.) FileZilla (Windows) Fetch (Mac)
After you have downloaded and installed your FTP program, you will need to configure it so that you can connect to our FTP server. Your FTP client will need the following settings:
Host name: ftp.pulaskiweb.com This is our FTP server where you will send your feed. Username

Document Size
The document size differs from one publication to another depending on certain variables. If a job does not bleed your document should be set up for the final trim size with 5/8” margins. If a job does bleed the document should be set up for the final trim size plus 1/4” bleed with 5/8” margins. For example, A stan- dard minitab is 8 1/4” x 10 1/2”. The document should be set up for 8 3/4” x 11” with 5/8” margins. If the extra bleed is not added a white border may remain after the final trimming of the book. All vital copy should be 3/8” from the final trim to avoid being trimmed off. Templates can be provided with these specifications for a visual aid.

Ink Density

We require that ink density be no higher than 240%. This means that the total percentages of Cyan, Magenta, Yellow and Black cannot total over 240%. This specification prevents ink set-off or show-through and is an important aspect of a newspaper’s quality control. You can easily monitor your ink density while improving the reproduction of your color images by utilizing Adobe Photoshop’s color settings.

Photoshop CS
ing, choose Custom CMYK, U.S. Web Uncoated, set Dot Gain to 30%, Separation Type to UCR, Black Ink Limit to 85%, and Total Ink Limit to 240%. Click OK.

Distiller Settings

Acrobat Distiller is used to convert Postscript files into PDF files. The job options should be set as the following illustrations and instruc- tions explain.

General Tab
In the “General” tab, it is important that the Compatibility is set on Acrobat 4.0 and the res- olution be set at 2400 dpi so that the resulting PDF file is a good, high-resolution file. Optimize PDF should also be checked and Binding set to left.

Compressions Tab
In the “Compression” tab, set the downsam- pling and compression settings as shown above. These settings ensure that all of the images in the PDF file will be highresolution and also compressed in the best manner for each type of image.

shown to the right. These settings ensure that all fonts will be embedded, and if for some rea- son they don’t embed, the job will fail upon being distilled. This is important because you want to make sure that the fonts you used in your application are the ones that are actually used when your PDF files are output.

The illustraton to the right. It is important that the “Conversion” is set to Leave Color Unchanged so that Distiller does not add in any color management information, which could drastically change the colors in the file. All of the Assumed Profiles should be grayed-out as long as the Conversion section is set as shown.The Options at the bottom must be set as is to preserve trapping and image information. The Transfer Functions checkbox is especially important for printing duotones. We do not want the Halftone Information preserved because that is taken care of at the RIP when it is output.


No device in a publishing system is capable of reproducing the full range of colors viewable to the human eye. Each device operates within a specific color space which can produce a certain range, or gamut of col- ors. The RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black) color modes represent two main categories of color spaces. The gamut of the RGB and CMYK spaces are very different; while the RGB gamut is generally larger (that is, capable of representing more colors) than CMYK, some CMYK colors still fall outside the RGB gamut. In addition, different devices produce slightly different gamut with- in the same color mode. For example, a variety of RGB spaces can exist among scanners and monitors, and a variety of CMYK spaces can exist among printing presses.
Because of these varying color spaces, colors can shift in appearance as you transfer documents between different devices. Color variations can result from different image sources (scanners and software produce art using different color spaces), differences in the way software applications define color, differences in print media (newsprint paper reproduces a smaller gamut than magazine equality paper), and other natural variations, such as manufacturing difference in monitors or monitor age.
All images in your documents should be in CMYK color space when printing in four color. Photoshop doc- uments should ultimately be in CMYK mode. Certain filters in Photoshop can only be achieved in RGB mode. If you need to use these filters, be sure to convert your document to CMYK before your final save. When converting from RGB to CMYK in Photoshop, closely observe any color shifts and make adjust- ments as necessary.
If your project is using a “spot” color, be sure to designate it as such. If you are using a “spot” color in your layout pro- gram, be sure that any usage of that color in an illustration program references the color with the exact same name. Example: Pantone 186 CV is not the same color as Pantone 186 CVU.
Black densities over 75% should not be used in any area of an image where detail must be held, and black densities over 85% should not be used at all. The total ink densities of an image should not exceed 240.
We strongly discourage the use of a “rich black” or four color black. Make certain that all black type is created only in the black channel. It is very difficult to keep registration on multiple colored black text. We will not accept documents that contain any four color black type. We recommend that black and white images be converted to grayscale to achieve the best results.


What you see on your monitor or an inkjet proof is not necessarily what you will get from a printing press. Monitors have a screen resolution of 72 dpi (dots per inch) and are in RGB (Red, Green, Blue) color. To print a high quality gloss piece, color images need to be 300 dpi, and black and white images should be 150 dpi. The 72 dpi images will appear blurred when printed as there is not enough resolution to clearly define the image. RGB stands for Red, Green, Blue, the primary colors of visible light. RGB depends on a light source to create color. Your monitor, for example, creates color by emitting light through red, green and blue phosphors. CMYK stands for Cyan, Magenta, Yellow, and Black, the ink colors used in 4-color process printing. CMYK is based upon the light absorbing quality of ink printed on paper. When you take an image in RGB color mode and transform it into CMYK for printing, typically there will be a color shift. Depending on the program you use to convert the image, this shift can be minimized; however, if the image is left as RGB, it will be converted by the plate imaging software. The plate imaging software can cause a drastic shift in color, and should be avoided.

If you hold a printed piece (from a press) up next to a proof (from your laser printer), you will see a differ- ence in the clarity of the image. That is because a laser printer (or ink jet) does not use the same dots per inch (dpi) to create your image. Also, the color is not a true representation of what you will see on press. There is minimal chance for you to color calibrate a desktop printer to show an accurate representation of what will be output on press. There are programs available that help calibrate your monitor to certain val- ues that are a fairly close representation of the final piece, but this is not a guarantee of “what you see is what you get.”

Using images of the correct dpi is very important for the quality of your publication. If you have an image that is at 72 dpi it cannot simply be converted to 300 dpi. If you tell the computer to add an extra 228 dots per inch, it interprets what colors to use and where to use them. The result is the same as if you left the image at 72 dpi. The best way to avoid this is to scan your image at the size you need it printed and at 300 dpi. or, if you are using a digital camera, use the highest resolution setting.

Enlarging an image to fit a space is not necessarily the best idea either. Enlarging an image is fine if you scale no more than 110%. Remember your dpi information. When you enlarge a picture, you lower your resolution. If you have a 300 dpi object and you scale it to 200%, your image is now 150 dpi. A good rule of thumb is to never place an image at more than 110%
of it’s original 300 dpi size. If an image is enlarged any more the clarity of the image may be sacrificed.


Fonts are the most likey candidate for causing problems with PDF files, but delays can be easily bypassed if a few simple rules are followed. Only Use fonts from reputable companies. Many free fonts can be obtained via the internet but these fonts are not guaranteed for printing. More often than not they do not print correctly. We highly discourage the use of these fonts and may have to ask you to resubmit your docu- ments if you use these fonts. All fonts must be embedded within each PDF (see Distiller Settings). In order to ensure that all type is printed legibly avoid using type smaller than 6 point, and reverse type should be no smaller than 10 point for the same reason. Fonts any smaller than 6 point may not be readable after printing. All black type must be 100% black. Rich black, or four color black, is extremely hard to register on press and will not print as expected. Even if your document does not include color be sure all type is set to 100% black. We will not accept documents that contain any four color black type.

PDF Info

Portable Document Format (PDF) is technology from Adobe Systems that has become a standard file deliv- ery format for the graphic arts field. PDF files are more reliable as on-screen proofs because each page’s imaging resources are self contained, and they are representative of the PostScript interpretation of your layout files. All documents sent to Pulaski Web should be sent as single page composite PDF’s. The pages should not include any cropmarks, registration marks or colorbars. PDF’s should be saved as version 1.3 or 1.4 in order to avoid Prepress processing problems. All PDF’s should be created from Acrobat Distiller (see Distiller Settings). PDF’s should never be directly exported from Quark or Indesig because certain features do not translate correctly. All files should be named in a manner that is easily understood such as 1, 01 or Pg01. The customer is responsible for editing all type and insuring that the correct images are used. PDF’s, while more reliable, are more difficult to edit, and customers will be responsible for any cor- rections that must be made to documents.